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Maximal impact, Minimal effort

We believe that makeup should be fuss-free and easy to use, which is why our range has been carefully curated and is suitable for all skin tones 

Read on to reveal our simple beauty secret.

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Ace your base with Day to Night Foundation

Lay the foundations with a clean canvas by way of Day to Night Foundation, a medium to high coverage liquid foundation that is clinically proven for up to 12 hours of continuous fresh-wear. Hyaluronic Acid and Vitamin E gently refresh and hydrate the skin for a radiant glow. Available in 15 buildable shades.


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Cover and Conceal with a simple swipe

Next, lift your complexion with the cult-favorite Seamless Cover Concealer, a long-lasting, hydrating liquid formula that blurs imperfections. Light-diffusing pigments dampen the appearance of wrinkles, soften skin’s texture and deliver natural-looking coverage to give you the flawless, iluminated base that dreams are made of. 

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Express lip and cheek colour

Don't forget this multi-tasking handbag staple, 5 Secs Express Lip and Cheek Colour is ideal for nourishing your lips on the go. Combining the hydrating and repairing benefits of a lip balm with the colour effect of a sheer lipstick, this crayon is for applying colour on lips and cheeks alike.

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Define the eyes

Finish the look by drawing attention to your eyes. Lash Sophisticate is a buildable, long-lasting mascara, that promises lash by lash definition with undeniable volume

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We designed a beauty line fit for the life we have—without the unattainable and unsustainable hours-long routine involved. Our highly curated range of effortless and multi-tasking products are infinitely wearable and universally flatteting, giving us maximal impact with minimal effort . For us it's all about those high-efficacy formulas that are quick and easy to use, the everyday essentials.