Our Story

The Code8 Beauty Manifesto



Founder and a real-estate investment advisor from London, and a self-professed make-up enthusiast, Nadine views Code8 as more than just a brand but a life mission to spread positivity on self-image and self-worth to all women of all ages.



Founder and Creative Director of Code8. Sophia is from Georgia and a mother of three, she is no stranger to the world of aesthetics, having founded and led an architecture and interior design firm for many years before launching Code8 with friend and business partner, Nadine Ayache.

Code8 is a London-born makeup brand representing the infinite potential of makeup to express all beauty ideals, regardless of age, skin colour and look preferences. Calling out for a change in the beauty industry and challenging the codes of make-up, Nadine and Sophia share their 8-point beauty manifest:

Their mission is to simplify make-up and enable women to develop their own individual style in beauty, leaving you more time to make the most out of life. With this approach in mind and two years in the making, Code8’s line offers high-performing scientific formulas with fast application and strong colour pay-off, created around the principle of universally flattering colour edits in buildable effects from the most natural to the most dramatic of looks, to suit every skin undertone (cool, warm, neutral, deep).

Code8 began with an ethos that there is more to life than just make-up and by creating long-lasting formulas with expert finishes, Code8 allows you to go about your day confidently without needing to worry that your make-up will fade after a few hours. The range has been purposefully made with time in mind which enables you to apply make-up quickly and efficiently, freeing you up to spend more time on what truly matters.

Code8 believes that great make-up starts with thoroughly researched formulas that deliver positive skin benefits and that’s why our founders have spent two years researching the best that the industry has to offer. The intense colour pay-off and blendable textures give you the ease and ability to re-create looks while staying true to the beauty of the woman underneath.

Code8 smartly-edited make-up will take the headache out of choosing which colour is right for you. For the first time a brand has intentionally kept its colour range down to a curated, tight spectrum of colours that any skin tone or undertone can wear. We call it the universally flattering colour edit: anyone can pull-off a red, a hot pink and a nude with their eyes blindfolded…well we do encourage you to open them after application to admire the result! That’s why for our debut range, we decided on offering just five colours in Creme lipstick and five colours in Matte lipstick, choosing the best colours that would look the most spectacular in each finish.

The Signature Code8 look reveals a beautifully enhanced version of yourself with luminous skin that glows with vitality. Thanks to the Radiate BB Cream’s world industry first use of revolutionary Knead Technology, its unique mixing method and blend of ingredients illuminates tone and smooths texture for the ideal canvas to apply any chosen look.

Code8 believes in naturally and softly defined features: steering away from harsh lines or exaggerated definition but rather, smart blurring, diffusing for softly sculpted features. We use eyeliner only to deepen the gaze, smudged along the lash line. We contour and define the eyelids with highly pigmented and silky eyeshadow powders and use a softly shimmering bronzer and highlighter to catch the light in all the right places.

Code8 knows the power of buildable formulas: we have designed fool-proof, effortless make-up that allows you to slowly build colour coverage without ever reaching that “oops moment”. Matte Velour Contouring lipstick allows you to go from a subtle long-wearing tint to a full-on velvety finish and intense matte colour with just a few extra strokes. Glazé lip lacquer takes you from a long-wearing full coverage colour to a semi-glossy intense tint. 

Code8 believes it’s time to ease up on preconceived beauty ideals and enable you to look your best natural self, only a little more polished. The smartly edited line is designed to help you express your beauty, individuality, and creativity through make-up.

The Code8 palettes are infinitely wearable: in one small compact you can reflect your mood and build your look depending on the occasion, how sun-kissed you may be or how dramatic you want the finish. The Code8 blush palette comes in three colour intensities to modulate your colour and the Iconoclast eye shadow palette is disrupting traditional eye palettes by including a primer and a smoke shade in each of its three universally flattering palettes. You can build your look in one small travel-friendly compact from natural, to polished to dramatic with six curated shades in every palette. You will be sure to maximise the return on your Investment with the first ever Knead technology eye palette allowing your colours to stay put for longer in luxuriously spreadable shimmering and matte textures.

For every palette or lip colour you buy, they have an edited selection of fine colour pairings. Are you a serial red collector? Indulge in their edit of reds in different finishes and tones to suit every moment in life that requires you wearing red. As such, they have created six buildable colour edits depending on your colour preferences. After you are seduced by one of their universally flattering Iconoclast eye palettes, they will pair three different eye shadow colour combinations with three different lip finishes to take you from natural, to polished to dramatic looks. 

Join the Code8 make-up movement and let us empower you to discover your own code.